About Julii Oh, Principal & Executive Strategist

Whether an organization is navigating transition, chasing growth, or ready to unlock what it’s truly capable of, I listen sharply, observe keenly, and dive deeply into data and organizational dynamics to identify gaps and opportunities that create strategic alignment and move organizations from where they are to where they aim to be.

I work at the organizational level, partnering with CEOs and leadership teams across interim leadership, revenue and audience growth strategy, and brand — discovering the authentic core of an organization and expressing it in ways that resonate outward.

My track record includes more than a decade at the New York Philharmonic, where I pioneered approaches that led to record growth, lowered the average audience age by ten years, and helped lead through multiple eras of innovation and change. I also led a brand transformation at Miami City Ballet that earned national attention and repositioned the company within its city’s cultural conversation.

I have long applied data-informed approaches to this work and continue integrating AI-augmented thinking where it meaningfully strengthens strategy, insight, and decision-making.

OH! Marketing is a principal-led strategic advisory practice built around adaptability, measurable outcomes, creativity, and trusted expertise. Depending on the needs of each organization, engagements may include partnerships with experienced specialists across communications, operations, creative, audience development, and emerging technology strategy — always with a focus on meaningful growth and measurable results.

I believe the most exciting future for the arts is the one we haven’t invented yet.